Mentioned isn't recommended: how ChatGPT and Gemini pick HR software
- Finding 01Deel was named in 68% of 60 AI answers but made the top three only once.
- Finding 02Rippling was ranked first in 52 of 60 answers, across both assistants.
EntityCobaltKite · Search & AI Visibility Agency
Be the brand AI names when your buyer asks.
Your next client will ask ChatGPT, Perplexity or Google before they ever open your website. We engineer how search engines and AI assistants understand your business, so you get found, cited and recommended.
Your buyer asked. You weren't in the answer.
Top picks: HubSpot, Attio … [1]
Not named
- [1]StackByTrade
Top picks: Rippling, Gusto … [1]
Not named
- [1]Toolradar
Top picks: Freshdesk, Zoho Desk … [1]
Not named
- [1]Toolradar
Top picks: Linear, ClickUp … [1]
Not named
- [1]StackFYI
Search didn't disappear. It split into six places.
Ranking on Google is still the base. But buyers now get answers without clicking, from engines that decide which brands to name. Each surface reads and rewards something different.
| Surface | What it reads | What gets you in |
|---|---|---|
| Google Search | Your pages, links and structured data | Relevance, authority and a technically healthy site |
| ChatGPT | Live web results plus what it learned in training | Consistent facts about you across many sources |
| Claude | What it learned in training, plus live web search when it needs it | Specific, well-evidenced pages it can trust and cite |
| AI Overviews | Pages that already rank, summarised above the results | Clear, direct answers near the top of the page |
| Gemini | Google's index and Knowledge Graph | A well-defined entity: who you are and what you do |
| Perplexity | Live web search, cited inline | Pages that state things plainly enough to quote |
We work on all six at once, because they draw on the same foundations: a clean site, a clearly defined brand, and content worth citing.
Three services, one path.
Start with an audit. It shows where you stand and which of the next two steps matters first.
“We don’t know what AI says about us.”
01Start herePricing on requestAI Visibility Audit
See exactly how AI assistants describe your brand today, and what to fix first.
- A buyer prompt set
- Multi-engine, multi-run results
- Mention and citation map
“AI names our competitors, not us.”
02Core offerAI Search Visibility
Get named and cited in ChatGPT, Perplexity, Gemini and Google AI Overviews through answer engine optimization.
- Tracked prompt set
- Entity and structured data cleanup
- Answer-first content
“Our rankings keep slipping.”
03FoundationTechnical & Content SEO
Rankings that hold, built on a site search engines can crawl, parse and trust.
- Technical audit and fixes
- Query-mapped content plan
- Internal linking and schema
How an engagement runs.
Every engagement starts with a measured baseline, so you can see what changed instead of taking our word for it.
Audit
We run a fixed set of buyer prompts across Google and AI engines and record where you appear, how you're described and which sources get cited. {{PH:AUDIT_TURNAROUND}}
Fix the foundations
Crawl issues, structured data, conflicting brand facts and pages engines can't parse. The unglamorous work that everything else depends on.
Publish citable content
Clear answers and original data on the pages that matter, written so engines can quote them and people can act on them.
Measure and report
The same prompts, re-run every month. You see what moved, what didn't, and what we're changing next.
We publish what we measure.
Original studies on how AI assistants choose which brands to name. Method, raw data and limitations included, free to cite.
EntityTejas D Jaiprakash · Founder
Visibility, treated as an engineering problem.
CobaltKite is run by Tejas D Jaiprakash, with a background in AI and ML engineering. That background shapes the work: we test how engines actually behave, measure it, and publish what we find.
About Tejas D JaiprakashQuestions
Straight answers.
What is AI search visibility?
It's how often, and how accurately, AI assistants like ChatGPT, Perplexity and Gemini mention your brand when buyers ask about your category. It depends on how clearly your business is described across the web and whether your pages give answers engines can quote.
Is answer engine optimization different from SEO?
It builds on SEO rather than replacing it. AI engines lean on pages that already rank and on sources that agree with each other. AEO adds the entity work, answer-first content and prompt tracking that SEO alone doesn't cover.
How long before we see results?
SEO usually takes months, not weeks. AI assistants can pick up corrected brand facts sooner, but we don't promise timelines we can't measure. The audit sets a dated baseline so you can see change for yourself.
Why not just buy an AI visibility tracking tool?
Tracking tools tell you whether you were mentioned. They don't tell you why, and they don't fix it. We run the measurement, trace each result back to the sources and pages behind it, then do the work that changes the answer. If you already use a tracker, we can work from its data.
How do we work together?
Async-first. You get written updates and a shared report, and we reply within one business day. Calls happen in your working hours, when a call is the faster way to decide something.
Next step
Find out what AI says about you.
Start with an audit or a short call. You'll get a clear next step within one business day, even if that step is "not yet".